Who We Are

We focus on the strategic acquisition and development of land, retail, and multi-family properties throughout the Carolinas. We have the keen ability to see what is and the foresight to envision what could be.

We have built our reputation by working with deeply vetted investors, financial institutions, and business partners, that share a similar mission and core values. Unlike other firms in the industry, as the lead sponsor of the project, we believe in also being the majority share investor. Thus, demonstrating our confidence and commitment to every project, which aligns our risk, accountability and return profile with our investors and partners.

Our Goals

Our goals are to create socially conscious projects that make solid returns and to have our firm become an integral part of the communities where we invest. The proven ability to create a healthy stream of funds allows us to grow our portfolio and to extend our impact.

Our Project Team & Business Partners

We pride ourselves on selecting team members and business partners that have deep roots and knowledge in the markets that we invest. This exemplifies our belief that local team members and business partners have a stronger commitment and desire to our project’s success.

Meet the Team

Jaykant Patel

Founder & Managing Principal

Jaykant has successfully leveraged his experience in investment banking and commercial real estate private equity to start ARCHETYPE Investments in 2014 (formerly named DYON).

As Founder and Managing Principal, Jaykant is instrumental in the day-to-day operations at ARCHETYPE Investments, including leading the sourcing, negation and execution of the firm’s growing portfolio of commercial real estate assets. He works closely with all departments to ensure projects are continuing seamlessly and dedicates a significant amount of time to effectively communicating with investors and lenders. Jaykant has utilized his financial and legal background to make sound investment decisions and grow his team to what it is today.

Shari Peterson

Director of Business Operations & Human Capital

Shari possesses experience in both the nonprofit and for-profit spaces, offering expertise around project management, talent acquisition, human resources, marketing, communications, and overall operations.

She is passionately committed to creating a working environment that fosters high performance and productivity as well as employee engagement and satisfaction through the creation of effective processes, policies, and open communication avenues.

As Director of Business Operations & Human Capital, Shari provides expertise in organizing and overseeing the day-to-day operations at ARCHETYPE Investments.

Michael LaVenture

Development & Construction Manager

With more than twenty-three years of engineering, field supervision, project management, and quality control experience, Michael has been an integral part of building everything from local multi-family communities to luxury, waterfront condominium developments. His experience and exposure to multiple disciplines over the years allows him to bring a pragmatic approach to all aspects of a given project. 

As Development & Construction Manager for ARCHETYPE Investments, Michael handles the day-to-day operations of project development, pre-construction, and other construction management responsibilities. 

Michael Reitz

Franchise Operations Manager

With more than thirty years of experience in the Food & Beverage industry, Michael leverages his vast franchise knowledge and training to onboard newly acquired locations for ARCHETYPE Franchise Concepts. As a trained Executive Chef, Michael has held management roles with Hilton Hotels, Golden Corral, HMSHost, Wolfgang Puck, Starbucks, and more.

Isabel Noyola

Senior Property Manager

With more than nine years of property management experience, Isabel has handled new construction lease ups, asset management, sales and marketing within managed communities throughout the Charlotte, Greensboro, and Rock Hill areas.

She is a member of the Greater Charlotte Apartment Association and has completed the Certified Apartment Manager (CAM) course work.

Jason Tan

Assistant Project Manager

Jason is both well-versed in civil and infrastructure engineering design. He has worked with a variety of projects, most notably the creation of a clean water hydraulic network. He has also assisted on multi-family housing projects as the assistant project manager, providing construction management and supervision.

As the Assistant Project Manager, Jason handles the pre-construction, planning, and management at ARCHETYPE Investments, as well as managing the facilities, operations, business analyses, IT, and more for the company.

Alyssa Phillips

Business Operations Associate

Alyssa brings both her professional and academic acumen in finance, business analytics, and management. She assists with office operations and is responsible for implementing and scheduling our company calendar, events, meetings, and correspondence. On the financial side, Alyssa works closely with our accountant, ensuring that our budgets and account payables processes are efficient and accurate.

As our Business Operations Associate, Alyssa utilizes her superb communication and organizational skills to improve and maintain all in-house office operations and is our “culture” champion.

Amina Haqq

Administrative Assistant

Amina utilizes her experience in office management to coordinate travel reservations, expenses, file maintenance, and vendor relations to support all ARCHETYPE team members.

When she is not working, Amina is immersed in Charlotte’s non-profit community, providing expertise working with foster families and transitional foster homes.

Join ARCHETYPE Investments

At ARCHETYPE Investments, we hold ourselves to the highest standards as both individuals and as a company. We strive for excellence in everything we do, and pride ourselves on our ability to act with integrity, listen, and learn from one another.


Ready to join the team?